A fluid filter element comprising: an embossed flat filter material which is folded so as to define a plurality of substantially adjacent walls, each wall defining a planar surface between two adjacent fold lines, said wall having an embossing comprising: a first embossing row having a centrally located elongated positive embossment and a distal embossment at each end of the positive elongated embossment, wherein at least one distal embossment is negative; and, a second embossing row spaced from and parallel to the first embossing row, the second embossing row having two elongated embossments, wherein one elongated embossment is negative and one is positive. A method regarding the making of the same.