A method selects, customizes, and sends gifts automatically to recipients based on sender preferences, gift data, and recipient data that are pre-entered. Examples of gifts that can be sent include greeting cards, postcards, floral arrangements, and candy. The method allows for a user/sender to enter preferences. Matching gifts are selected, customized, and then are sent. Senders no longer have to travel to gift-card stores to buy gift-cards. In addition, senders do not need to remember dates and send gifts with sufficient lead time. The system sends the gift on time and chooses gifts that match the sender's/user's tastes and preferences.