A method of directly changing a service attribute corresponding to a service component through a hypermedia document. The hypermedia document can provide an interface to a service logic execution environment (SLEE). The method can include providing a plurality of selections embodied in the hypermedia document. The plurality of selections can correspond to the service attribute. The method further can include receiving a user specified selection in the hypermedia document and generating a SLEE compatible event based on the user selection. The event can be of a type which the service component has been registered in the SLEE to receive. Also, the event can be routed to the service component via the SLEE. The service component can process the event and update service attribute information corresponding to the service attribute consistent with the event.