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Method and system to detect invalid and fraudulent impressions and clicks in web-based advertisement systems

Invented by: Patrick Zuili
Boca Raton, FL Applicant: Name City State Country Type Zuili

Originally Assigned to: Brite Smart Corp.
Tyler, TX Family ID: 1000000750763
[Now assigned to . . .]

Issued:2014-10-28
Filed:2012-11-05
Application No:13668408
Examined by:Cheung; Mary

This invention improves upon existing pay-per-click arrangements by periodically generating a code associated with the search-engine end users. This code, preferably in the form of a serial number, is compared to the end user of the website, such that by observing a metric like the number of clicks for a given period of time, be it a short time or a longer period, such as a day or a week, the system can automatically determine if certain clicks are illegitimate. This allows the pay-per-click company to more fairly invoice the merchants, thereby preventing fraudulent over use.

[pdf] U.S. Pat. No. 8,874,486

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