A multi-image license plate assembly having a series of horizontally disposed rotating display members operably controlled by a rotational drive mechanism. The drive mechanism can be a series of gears, pulleys, belts, chains, a worm gear assembly, or other means. The horizontally disposed rotating display members rotated about a horizontal axis. The rotating display members preferably have three image surfaces. An image is segmented, with each segment applied to a respective image surface of each of the display members, such that when the image surfaces are aligned, the complete image is displayed. The image can be applied directly to the rotating member or applied to an insert. An adapter mount is provided for fastening the multi-image license plate assembly to a vehicle.