Systems and methods for distributing and activating gift cards and advertising so as to provide a gift card mall in the home of a gift giver are described. The system can include a unitary single-sheet form, a package envelope, an activation system, a delivery system, and a redemption system. The system can also include a publication. A plurality of the forms can be inserted into the package envelope for delivery to the gift giver. The gift giver can select one or more of the gift cards for activation and delivery to a gift recipient. The gift recipient can then redeem the activated gift received from the gift giver for a redemption item sold or provided by a retailer, service provider, or manufacturer. The redemption item can be a good, service, or money. The redemption item can be purchased at an online shopping mall, by telephone, or in a retail store.