Systems and methods for developing, customizing, and deploying applications for devices are provided through a application development and deployment platform. Preferably, these systems and methods are implemented in an Internet based environment that allows non-technical users to build sophisticated, highly-customizable cross-platform applications. The platform allows users to select, input, create, customize, and combine various content, design characteristics, and application components, such as modules, some of which utilize features and functionality associated with various devices capable of running applications, operating systems, and app-enabled accessories. In certain embodiments, the platform allows users to compile and generate a configuration file for the application that can be distributed to end users for execution on various devices and operating systems. When the application is installed on, or executed by the device, the configuration file may enable the retrieval of various data associated with the application.